Banner advertising by Nicholas A. Richards

Banner advertising

Banner advertising is when you place a company graphic on other websites. The company graphic when clicked on directs visitors to your website. The banner has limited word space. Banner ads should not be paid for.Banner advertising should only be used if you can get your ad out for free. When you use banner advertising you want your company graphic to repeat on the same the website. Banner ads have a very low click through ratio. When you have a banner repeating on the same website it is likely repeating visitors will click on your banner ad. Never pay for banner advertising. Never use banner exchanges! Banner exchanges will repeat your ad on different websites. The click through ratio is even lower with banner exchanges, and the traffic is of poor quality